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Télécharger "The Experience Economy: Competing for Customer Time, Attention, and Money" de James H. Gilmore Livre PDF Gratuit
Auteur : James H. Gilmore
Catégorie : Livres anglais et étrangers,Business & Investing,Industries & Professions
Broché : * pages
Éditeur : *
Langue : Français, Anglais
Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.
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8 Examples of the Experience Economy - Simplicable ~ The experience economy is the idea that products and services can outcompete by creating an experience that customers value. . A brand that customers view as a status symbol such as a symbol of wealth or membership in a group. For example, the experience of wearing the same snowboarding brands as your favorite professional snowboarder. Culture Experiencing culture such as the taste of food .
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How Digital Transformation is Driving The Customer Experience ~ By using this data, you will learn how, when and why your customers do business with you and from it, you can provide a better, more improved customer experience. This brings us to the next factor in digital transformation – personalization. 2. Personalized customer experiences
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